If you’d ever been into a Microsoft store you likely were very confused when confronted by two differently named devices. The “Surface RT” hit the market late last year while the original “Surface Pro” was released earlier this year and now Microsoft has dropped the “RT” from the original device’s name.
A year back, if you’d told me that Microsoft would beat Apple in unifying all your devices I would’ve laughed at your face. Plus, knowing Microsoft of the past, one would’ve expected them to botch it up, even if that were true. When legendary Allard, godfather of Xbox, quit the company, everyone, including me, started screaming that MS’s future is on the brink of destruction.
But this new Microsoft under Ballmer had other plans in mind. It was evident when they launched WP7. It was not just another wrapper on their old broken mobile engine. Rather it was a completely thought through, totally revamped product, focused on improving your experience. It turned out to be one of the best mobile platforms and the user experience is particularly phenomenal.
Still, even for Microsoft, Windows 8 is a greater leap, and far from their comfort zone. Many people are still looking out for the Start button, while others are busy calling names. Amidst all this hoopla, Windows 8 was launched recently and Microsoft has been under incredible pressure. It’s facing a never seen before competition from Apple and Google, threatening to erode it completely. Today we’re going to take a look at the challenges faced by Microsoft.
Windows 8 has finally been released by Microsoft, an operating system that is a surprisingly big overall advancement of the software and one that is perfect for tablets. However, since it’s initial announcement, a culture of smaller, seven-inch tablets has emerged that might just pose a threat to Microsoft and Windows 8.
Especially with Apple’s launch of the iPad mini (creatively launched to presales at the same time and date as Windows 8 itself), we’re going to take a look at what Google, Amazon and Apple’s effort might do to hinder the very potential of Windows 8.
We’ve all heard of the Google Play Store and Apple’s App Store, giants of the application world. By providing the best and most accessible apps around, these database’s have forged a strong reputation which has been built up over time. However, for those of us who are oblivious to the Windows Phone, they will have never heard of Windows Marketplace: the app store which will hopefully compete with the forerunners!
But, at the moment it’s nowhere close to beating the competition. Currently I would describe the Windows Marketplace as pitiful. This is because of some issues which are in plain sight and other things they just haven’t done yet. Read on to find out what I think Windows id doing right or wrong and how this can be improved.
It’s been over two weeks now since Windows announced their new competitor in the tablet market. Surprisingly, I don’t think we’ll be hearing much more till the release date draws near. The hype over the Surface has slowly faded down but does the Surface actually have the potential to rival the highly sought iPad, come release day?
It’s true, the Surface is bringing something new to the table, features which Apple could have only dreamed of. However, I don’t feel that the iPad contingent is really going to get up and switch over to the alternative operating system. Apple’s “proud” supporters are more likely to stick with it till the end of time, continuing to purchase their high quality and advanced products. In my opinion, the Surface appeals to a different audience….
Read on to find out who!
Last week was one of Microsoft’s biggest in recent years with the announcement of Microsoft Surface, more information about Windows 8 and Windows Phone 8 as well as a ton more. The topic that stole the show was definitely Surface, Microsoft’s own first party tablet device.
As a lot of people have been harping on for a while now, Microsoft tends to do great when it handles both the software and hardware component of a device, like Apple. Case in point, the Xbox and the Zune, to a smaller extent.
This week I’d like to know your overall gut feeling when it comes to Surface. Are you in love? Hate it? Or can’t you even be bothered? I’d love to hear from you!
So vote away and as always, we’d love to hear your thoughts – simply post a comment below!
In an event in LA, Microsoft showed off Surface, its presumptive flagship Windows 8 product that’s a full-blown tablet set to compete with models coming out of Windows OEMs. Coming in both Intel and ARM flavours, the Surface runs Windows 8 and is perhaps best used in conjunction with one of two accessories that offers the device a traditional keyboard and trackpad input.
Not only is Microsoft compete with its own licensees with the Surface, but they’re also going far into living out my personal dream for them, creating a stronger, more cohesive ecosystem that isn’t tainted by third parties.