A year back, if you’d told me that Microsoft would beat Apple in unifying all your devices I would’ve laughed at your face. Plus, knowing Microsoft of the past, one would’ve expected them to botch it up, even if that were true. When legendary Allard, godfather of Xbox, quit the company, everyone, including me, started screaming that MS’s future is on the brink of destruction.
But this new Microsoft under Ballmer had other plans in mind. It was evident when they launched WP7. It was not just another wrapper on their old broken mobile engine. Rather it was a completely thought through, totally revamped product, focused on improving your experience. It turned out to be one of the best mobile platforms and the user experience is particularly phenomenal.
Still, even for Microsoft, Windows 8 is a greater leap, and far from their comfort zone. Many people are still looking out for the Start button, while others are busy calling names. Amidst all this hoopla, Windows 8 was launched recently and Microsoft has been under incredible pressure. It’s facing a never seen before competition from Apple and Google, threatening to erode it completely. Today we’re going to take a look at the challenges faced by Microsoft.