Our industry is divided. Whatever you might think, people are aligned to one of the big technology players, whether that be Apple, Google, Microsoft or someone else, and we all come up with a whole host of reasons why our allegiance is better than someone else’s. One reason that’s commonly played for Apple is their user experience, based in a tied-up, seamless ecosystem that’s known to “just work”.
Ultimately, however, when dealing with Apple vs Google or Apple vs Microsoft, this argument is just not valid. Google and Microsoft both have fantastic user experiences built into their product, and some, quite frankly, fantastic user interface design. However, the difference between them and Apple is the customization options give to third parties who use the companies’ software on their own devices. It’s my opinion that these options ultimately taint the reputation of companies who do some superb work; let me explain.