The Nexus 7 tablets have started dispatching a little while ago. If you’ve been living under a rock for the last few weeks, the Nexus 7 is a relatively high end tablet for a cut down price of £159. With its “quad-core Tegra 3 processor”, this tablet will easily run all of your apps quickly and effectively. Accompanied by Android’s new Jelly Bean OS, this is definitely a powerful machine.
Anyway, I’m not here to sell the Nexus 7 – this is Windows.Appstorm of course. This article idea came to me this week, coming from a real-life occurrence which encouraged me to make a spontaneous decision!
My Web Searching Experience
Let me give you some background information. Since starting to write for a technology blog, I’ve felt lost without some device that I can write on and take around with me all through my everyday life. I have my phone, but that isn’t a piece of hardware I can write 1000 words on.
For the last month I’ve been looking at devices. After scouring the web I told myself, “Let’s wait till the Surface and find out the exact details.” Then I thought to myself “Do I really want to wait three months?” – no.
I’m not one for making quick decisions. I take weeks, sometimes months to decide on what I want to spend my hard earned cash on. But, I broke my rule. Over the last few weeks I hadn’t stopped hearing Nexus, so after one hour of researching, my new Nexus 7 was ordered and I couldn’t wait. Then I had a thought…
After disregarding 7″ tablets and going past my original judgement, I had instantly invested in a device. Coming back to the brainwave, will tablets such as the Nexus 7 cause consumers to actually avoid purchasing the higher-end tablets such as the Surface and the iPad – like it did for me? Before I continue let me point out, it’s not the fact I couldn’t afford the higher end tablets, (because I could) but the fact that Google may have released the Nexus at a certain point which will encourage the market to change.
Matter Of Fact
The current situation in the tablet market stands like this, the iPad controls 60% of the market – surprising? I guess not. However, if I gave you the same percentage this time next year; do you think it will be lower? In my opinion, definitely. Though, Apple will never be truly knocked off the top, devices such as the Nexus 7 are revolutionizing the tablet market.
Back to my point, I had my heart set on the Windows Surface, but, I decided to take the plunge and go for a cheaper alternative. Was it that the Android OS is already on my phone, and that I’m used to it? Or, was it the fact that this tablet is simple, powerful, effective and innovative. Even though I know Google didn’t release the Nexus to compete with the Surface, Amazon Fire is a better competitor, I still think it has come at a time where it will cause consumers to not invest in the higher end tablets.
What is it About The Nexus 7?
Is it the powerful processor? Is it the Jelly Bean OS? The resolution? Or is it just that people are seeing that 7″ tablets have some advantages over 10″? Personally, I think that 7″ is the reason. (Surface and iPad are both 10″) The 7″ design is easier to use in everyday life. It can fit in your pocket, easily go in your bag and give you the ability to hold it in one hand – without the trouble of the device falling.
Another thing which is wrong with the high-end tablets is a back facing camera. What’s the actual point? I’ve seen a lot of comments along the lines of “Nexus 7 sucks, no backwards camera, definitely not purchasing.” Does anyone actually have a purpose for a back facing camera on a tablet? Maybe, I’m seeing this wrong. But, I see no use and see it as a waste of hardware. Do you really want to take pictures on anything bigger than an SLR camera?
Personally though, while I admire technology, the 10″ concept still has flaws. These are highly important factors into where I will actually invest my money.
Consumers are going to go with the trends – there’s no doubt about that. Has the Nexus 7 been successful? Yes. The devices are flying off the shelves, racking up much more sales than we’re ever expected. Will this cause potential Surface purchases to somewhat drop? In my opinion, yes.
tlrd; I feel that the Nexus will cause consumers to be swayed off the Surface and similar higher end tablets. I know many of you will disagree with this idea and I would love to hear from you! Thanks for reading! Please comment below!