It’s been over two weeks now since Windows announced their new competitor in the tablet market. Surprisingly, I don’t think we’ll be hearing much more till the release date draws near. The hype over the Surface has slowly faded down but does the Surface actually have the potential to rival the highly sought iPad, come release day?
It’s true, the Surface is bringing something new to the table, features which Apple could have only dreamed of. However, I don’t feel that the iPad contingent is really going to get up and switch over to the alternative operating system. Apple’s “proud” supporters are more likely to stick with it till the end of time, continuing to purchase their high quality and advanced products. In my opinion, the Surface appeals to a different audience….
Read on to find out who!
My View On The Situation
Apple has been built up over a number of decades, powered by influential figures such as Steve Jobs and Steve Wozniak. They have moulded Apple into a worldwide phenomenon and have put them at the forefront of technology.I think it’s safe to say that Apple will never be truly be beaten.
The market that Windows should be targeting is ultimately the people which have been on the fence for the last few years. The people who look at the tablets and think, it’s just a small laptop? Or a big phone? The kind of people who still don’t see a place for a tablet in their lives, the kind of people who have considered tablets in the past, but, never actually seen its purpose. The Surface tries to integrate the laptop into the tablet, and creates new and innovative ideas which could shape the future.
Plain Sight Differences
It would be a contradiction to say the iPad and the Surface were one and the same. The Surface has brought things to the table which the iPad just hasn’t. These differences are important in swaying the consumer, and enticing them to buy a specific device.
- Two Surfaces. One iPad. Windows have opted to release two different devices, both with different specs and operating systems, Windows RT and Windows 8 Pro. RT will be similar to the mobile OS with 8 Pro adopts the newest OS from the Windows Desktop. Bringing a Desktop OS into a tablet is unknown from tablets in the past. Will this pay off for Windows? Attracting more consumers or not?
- Pricing. The Windows RT will be “competitive” with other tablets. Meaning, this is going to be around the $499 mark. Competing with the iPad, not undercutting. However, the 8 Pro is going to set you back a bit further. Being “on par with Ultra-Class PC’s” we are expecting a price range starting at around $899; nearly double the iPad. Will this actually sell well? Maybe.
- The Kickstand. This excited me. Hiding away unknown, then popping out when needed. Looking smart and sophisticated the stand will never be of disturbance, and always be of use. An interesting feature of the stand is the sound it makes when opening. Sounding like “the way a luxury car door closes.” Microsoft has really gone to town on this device, creating a high-tech structure which is well built.
- Covers. We’ve all seen the “Smart Cover” by the Apple, an easy and versatile cover which acts as protection and a useful stand. However, Microsoft has taken this one step further with their Slimline cover which doubles as a keyboard. Definitely appealing to the consumers who find it annoying that they need to carry around extra accessories. Something we’re all wondering is whether the cover comes as an additional accessory or as standard with your initial purchase. The keyboard does seem ‘essential’ in maximizing potential, so, I’m more towards the view of the cover coming as standard.
Though both the iPad and Surface have different features and specifications, they are both brilliant devices. The Surface will sell well when it’s released later this year, but, I feel it won’t take a significant amount of interest away from Apple’s flagship tablet.
However, this is all speculation. Maybe, the Surface will surprise us and become the new leading device. Whatever happens the next few months will be very exciting. I can’t wait!
As rumours arise, and the release date draws nearer, expect increased coverage by Appstorm as we try to keep you in the loop!